ASSESSMENT OF MARKETING INFORMATION AND ITS TRANSFORMATION IN THE ENTERPRISE MARKETING PROGRAM

Clarifying the Effect of Porter Greening the Competitive Advantage in the Marketing Process by Emphasizing the Marketing Information System and Information Behavior (Case Study: Oil Industry)

Objective: Study clarifies the effect of greening Porter's competitive advantage in the marketing process by emphasizing the marketing information system. Method: Study used applied developmental and qualitative method. Population included experts and marketing and environmental experts of oil companies, from which 13 samples were selected by targeted snowball method for semi-structured intervi...

the survey of the virtual higher education in iran and the ways of its development and improvement

این پژوهش با هدف "بررسی وضعیت موجود آموزش عالی مجازی در ایران و راههای توسعه و ارتقای آن " و با روش توصیفی-تحلیلی و پیمایشی صورت پذیرفته است. بررسی اسنادو مدارک موجود در زمینه آموزش مجازی نشان داد تعداد دانشجویان و مقاطع تحصیلی و رشته محل های دوره های الکترونیکی چندان مطلوب نبوده و از نظر کیفی نیز وضعیت شاخص خدمات آموزشی اساتید و وضعیت شبکه اینترنت در محیط آموزش مجازی نامطلوب است.

Transformation of marketing in the e-commerce

Трансформация маркетинга в электронной коммерции Аннотация: Статья о трансформации теории и практики маркетинга в условиях элек-тронной коммерции и сетевой экономики. Автор рассматривает Интернет-маркетинг как са-мостоятельный вид маркетинга в виртуальной коммуникативной среде. Основной тезис ста-Annotation: The article is about transformation of the theory and practice of marketing in the cond...

An Assessment of Agricultural Marketing Information System among Farmers Associations in Kano State, Nigeria

This study was conducted based on primary data collected using a questionnaire. A total of 90 respondents among farmers associations were interviewed in Kano state of Nigeria. Therefore, double stage stratified and purposive simple random sampling technique was used to select 30 respondents in each of three (3) farmers associations, one from each of the three (3) agricultural zones of the state...

Marketing for the Value-Added Agricultural Enterprise